Privacy Policy

The California Wine Association ("we," "us," or "our") operates the website located at cawineassociation.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or use our services, including our winery directory, membership programs, educational content, and community features.

Please read this policy carefully. By accessing or using the Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree, please discontinue use of the Site.

We collect information in the following ways:

Information You Provide Directly. When you claim a winery listing, apply for membership, subscribe to our newsletter, submit an event, or contact us, we may collect your name, email address, phone number, winery name, winery website URL, wine region, role at your winery, and any other information you choose to provide.

Information Collected Automatically. When you visit the Site, we automatically collect certain information about your device and browsing activity, including your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and the date and time of your visit. This information is collected using cookies, pixels, and similar tracking technologies described in detail in Section 4.

Anonymous Visitor Identification. We may use third-party services that analyze signals such as IP addresses, device characteristics, and browsing behavior to infer the company, industry, or general profile associated with an anonymous visitor — without identifying you personally by name. This data is used to understand what types of businesses and audiences are visiting our Site and to improve our marketing and outreach. These services do not collect personally identifiable information beyond what is described in this policy.

Information from Third Parties. We may receive information about you from third-party services you connect to the Site, such as social media platforms, or from our advertising and analytics partners.

We use the information we collect to:

• Create and manage your winery listing or membership account
• Process membership applications and payments
• Send you newsletters, event announcements, and promotional communications (with your consent)
• Respond to your inquiries and provide customer support
• Improve the Site, our content, and our services
• Analyze usage trends and measure the effectiveness of our marketing campaigns
• Deliver targeted advertising on third-party platforms such as Google and Meta (Facebook/Instagram)
• Build and refine custom and lookalike audiences for advertising purposes
• Identify and reach potential winery members and wine enthusiasts through retargeting
• Comply with applicable laws and regulations
• Protect the security and integrity of the Site

We will not sell your personal information to third parties. We may share your information with trusted service providers and advertising partners as described in this policy.

We use a range of tracking technologies on the Site. By using the Site, you consent to the use of these technologies as described below.

Cookies. Cookies are small data files stored on your device. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain until deleted or expired) to remember your preferences, maintain session state, and analyze Site usage. You may disable cookies through your browser settings; however, doing so may limit certain features of the Site.

Google Analytics. We use Google Analytics to collect information about how visitors use the Site, including pages visited, time on site, traffic sources, and device type. Google Analytics uses cookies to collect this data and may combine it with other information Google has collected from your use of Google services. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

Google Ads Pixel (Google Tag). We use the Google Ads conversion tracking pixel and remarketing tags to measure the effectiveness of our advertising campaigns and to serve targeted ads to users who have previously visited the Site. This pixel collects data about your visit and associates it with your Google account or device identifiers. You can manage your Google ad personalization settings at adssettings.google.com.

Meta Pixel (Facebook/Instagram). We use the Meta Pixel (formerly Facebook Pixel) on our Site. This pixel collects data about your actions on the Site — such as pages viewed and forms submitted — and sends that data to Meta Platforms, Inc. This data is used to measure the effectiveness of our advertising on Facebook and Instagram, to build custom audiences for retargeting, and to create lookalike audiences of potential new members. Meta may combine this data with information it has collected from your use of Facebook, Instagram, and other Meta services. You can manage your Meta ad preferences at facebook.com/ads/preferences.

Anonymous Visitor Identification Technologies. We may use third-party tools that analyze IP addresses, device signals, and other non-personally-identifiable data to infer the company, organization, or industry segment associated with a Site visitor. These tools do not identify you by name or contact information without your consent. The data collected may be used to understand our audience, qualify potential winery members, and improve our marketing and outreach efforts.

Other Tracking Technologies. We may use web beacons, pixel tags, and similar technologies embedded in emails or on the Site to track open rates, click-through rates, and other engagement metrics.

We may disclose your information in the following circumstances:

Advertising Partners. We share hashed or anonymized data (such as email addresses) with advertising platforms including Google and Meta to enable custom audience matching, conversion measurement, and retargeting. These platforms use this data in accordance with their own privacy policies.

Service Providers. We may share your information with third-party vendors and service providers that perform services on our behalf, such as email delivery, payment processing, CRM management, data analytics, and customer support.

Business Transfers. If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

Legal Requirements. We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

Protection of Rights. We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, or situations involving potential threats to the safety of any person.

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Advertising pixel data and analytics data are retained in accordance with the policies of the respective third-party platforms (Google, Meta). When we no longer need your information, we will securely delete or anonymize it.

If you request deletion of your account or information, we will process your request within 30 days, subject to any legal obligations that require us to retain certain records.

Depending on your location, you may have certain rights regarding your personal information, including:

California Residents (CCPA/CPRA). If you are a California resident, you have the right to know what personal information we collect and how it is used, the right to request deletion of your personal information, the right to correct inaccurate personal information, the right to opt out of the sale or sharing of your personal information (we do not sell personal information), and the right not to be discriminated against for exercising your privacy rights. To submit a CCPA request, contact us using the form at cawineassociation.com/contact.

Opting Out of Targeted Advertising. You may opt out of interest-based advertising by visiting the Digital Advertising Alliance opt-out page at optout.aboutads.info, the Network Advertising Initiative opt-out page at optout.networkadvertising.org, or by managing your preferences directly with Google (adssettings.google.com) and Meta (facebook.com/ads/preferences).

Email Communications. You may opt out of receiving marketing emails from us at any time by clicking the "unsubscribe" link in any email we send, or by contacting us via the form at cawineassociation.com/contact.

To exercise any of your privacy rights, please contact us via the form at cawineassociation.com/contact or call 707-728-8270.

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

You are responsible for maintaining the confidentiality of any passwords or account credentials associated with your use of the Site.

The Site may contain links to third-party websites, including winery websites listed in our directory. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

Third-party advertising and analytics services used on this Site — including Google and Meta — operate under their own privacy policies. We encourage you to review those policies:

• Google Privacy Policy: policies.google.com/privacy
• Meta Privacy Policy: facebook.com/privacy/policy

The Site is not directed to individuals under the age of 21. We do not knowingly collect personal information from anyone under 21. If you believe we have inadvertently collected information from a minor, please contact us immediately via the form at cawineassociation.com/contact and we will take steps to delete that information.

We may update this Privacy Policy from time to time to reflect changes in our practices, the technologies we use, or applicable law. We will notify you of any material changes by posting the updated policy on this page with a revised "Last Updated" date. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

California Wine Association Phone: 707-728-8270 Website: cawineassociation.com Contact Form: cawineassociation.com/contact