Grow your winery with the power of the association
The California Wine Association connects your winery with wine consumers, fellow producers, and the tools you need to build your direct-to-consumer presence.
Built for the California wine community
For Wineries
Grow your audience, increase your visibility, and tell your story to wine lovers actively seeking California wine experiences.
Join as a winery
For Wine Enthusiasts
Discover new wineries, plan your next wine country visit, and deepen your knowledge of California's extraordinary wine regions.
Explore the directoryEverything your winery needs to grow
From visibility and marketing to community and analytics — membership gives your winery the full toolkit to reach more consumers and build lasting relationships.
Verified Directory Listing
A fully managed, SEO-optimised winery profile on the California Wine Association directory — the definitive guide to California wine for millions of consumers searching for their next tasting experience.
Co-Marketing & Promotion
Your winery featured in our newsletters, social channels, regional spotlights, and editorial content. Member wineries receive regular promotional exposure to an audience of engaged wine enthusiasts.
Events Listing & Promotion
List your tastings, harvest events, winemaker dinners, and release parties in our Events Calendar. Premier members receive featured placement and dedicated event promotions.
Editorial Features & Spotlights
Eligible for winery spotlight features, varietal guides, and regional profiles published across our content platform. Authentic storytelling that builds brand authority and consumer trust.
Analytics & Audience Insights
Member and Premier members receive monthly reports on profile views, consumer engagement, and referral traffic — giving you real data to measure your association ROI.
Industry Community Access
Connect with fellow California wine producers through our member community. Share best practices, collaborate on events, and participate in industry advocacy initiatives.
Know your audience. Grow your winery.
Premier members receive advanced consumer analytics and audience insights — giving you a clear picture of who is discovering your winery, how they engage with your content, and what drives them to visit or purchase.
Use real data to make smarter decisions about events, marketing spend, and tasting room operations. Stop guessing and start growing with confidence.