About the Association
We exist to connect California's wine community — producers, enthusiasts, and advocates — in service of a thriving, accessible, and celebrated wine culture.
Connecting California's wine community with the consumers who love them
The California Wine Association was founded on a simple belief: that the extraordinary diversity of California's wine regions, producers, and varietals deserves a dedicated platform to help consumers discover, explore, and connect with the wines and wineries that resonate with them.
California is the world's fourth-largest wine producer, generating $84.5 billion in economic activity annually and supporting 422,000 jobs (Wine Institute). Yet for many consumers — and even many wine enthusiasts — the full breadth of California wine remains undiscovered. From the ancient Zinfandel vines of the Sierra Foothills to the cool-climate Pinot Noir of the Sonoma Coast, there is an extraordinary range of experiences waiting to be found.
The California Wine Association exists to bridge that gap — connecting curious consumers with the producers, regions, and experiences that will define their wine journey.
What We Stand For
Discovery
We believe every wine lover deserves to find the wines that speak to them. Our platform is built to make discovery effortless, personal, and joyful.
Community
Wine is inherently social. We build spaces — digital and physical — where producers and consumers can connect, share, and celebrate together.
Advocacy
We champion California's wine industry — its producers, its regions, its workers, and its culture — as advocates for a thriving and sustainable wine economy.
California Wine by the Numbers
Source: Wine Institute and California Association of Winegrape Growers.
Built for the modern wine industry
The California Wine Association is built on a purpose-designed platform that connects wineries with consumers through a combination of curated editorial content, a comprehensive winery directory, and digital tools tailored to the wine industry.
Member wineries gain access to analytics, event promotion, co-marketing programs, and consumer engagement tools — giving them the digital infrastructure of a major brand at association member pricing.